The Factory

James Bort Factory produces and directs ad campaigns, commercials and digital content in fashion, luxury and lifestyle.

• VIDEO | Production/direction/post-production, digital media,TV and cinema. Ad campaign, film, viral video, documentary, portrait, interview, making-of, animation, 3D, packshot, etc.
• PHOTO | Ad campaign, portrait, photo report, packshot (perfume, watch, jewellery, etc.), making-of, lookbook, etc.
• CONSULTANCY | We support you throughout the process of planning, creating, publishing or broadcasting content.

 

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Hermès

FILM « Nautilus »


World class pen twirler gets inspired by the Nautilus pen and objects from Hermès’ new writing collection and drums up a virtuoso performance!

Voir le film >

PREMIER PARFUM REPETTO

GLOBAL CAMPAIGN


Creation of Repetto First Fragrance’s ad campaign 2013 starring Dorothée Gilbert, Danseuse Étoile de l’Opéra National de Paris.

See the campaign >   Watch the film >

Ceramica Sant’Agostino by Starck

GLOBAL CAMPAIGN


Creation of The FLEXIBLE ARCHITECTURE by Starck’s ad campaign. Print and film.

Watch the movie>   See the campaign >

YVES SAINT LAURENT

FILM « MANIFESTO »


Yves Saint Laurent gave me carte blanche to create a video clip for the brand’s new Manifesto fragrance.

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BACCARAT

FILM « CHÂTEAU BACCARAT »


The famed Crystalworks gave me carte blanche to make a movie. Filmed at the House of Baccarat in Paris, the video, in the style of a fairy tale, presents the explosion of colours and flavours magnified by the specially-created Château Baccarat stemware.

Watch the film >

REPETTO

CAMPAIGN 2013


Creation of Repetto’s ad campaign 2013 starring Dorothée Gilbert, Danseuse Étoile de l’Opéra National de Paris.

See the campaign >

ORANGE

FILM « DANSE(S) »


I wanted to pay tribute to dance, all forms of dance, like a musical score played by several instruments.

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BACCARAT

FILM « HOUSE OF CRYSTAL »


Baccarat gave me carte blanche to shoot an exclusive behind-the-scenes video in its ateliers. The result is « House of Crystal », a stunning depiction of the artistry and savoir faire behind the magic of crystal.

Watch the film >

ADIDAS

CAMPAIGN LONDON 2012


Myriam Soumaré, Alexis Vastine, Mehdi Baala, Gaëtane Thiney, Jérôme Fernandez and Laura Flessel, photographed for Adidas.

See the campaign >

LANVIN

PHOTO SHOW & BACKSTAGE


Behind the scenes of one the most prestigious fashion brands. Each season, I photograph Lanvin collections and shows.

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JOHN LOBB

PHOTO CATALOG & WEB SITE


I photographed John Lobb craftsmanship at the Connaught Hotel in London, for the famous shoemaker.

Read the article >

VAN CLEEF & ARPELS

PHOTO ET STORYTELLING


Through photos and text I told the story of the birth of the Van Cleef & Arpels school.

See the full story on the website L’Ecole Van Cleef & Arpels.

Read the article >

FASHION WEEK

PHOTO SHOW & BACKSTAGE


Join me on a voyage through the worlds of culture, fashion and creativity, from the flamboyant backstages of the couture houses to the discreet ateliers of luxury jewellers.

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Patek Philippe

PHOTO « Watch Art Grand Exhibition »


In a shoot that took several weeks, I photographed the watch making process for the “Watch Art Grand Exhibition”.

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RENAULT

CAMPAGNE DIGITALE


Photos, cinemagraphs, videos and storytelling for the launch of the new campaign « Megane Coupé Monaco GP ».

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